brand writing 

“I have worked with Ian across a range of projects, and have always been impressed by his ability to identify the underlying essence of the client and the task at hand, and then to produce copy to perfectly match the needs. Putting client objectives first, Ian consistently delivers excellent work with a flexible and approachable style."

 Over the years, I have provided writing support to leading brand and copywriting agencies in the UK and abroad.

I offer extensive experience in naming and crafting taglines. Working alongside strategists, I also help bring brands to life with context narratives, manifestos, elevator pitches, proposition and vision statements, key messages and more. I can also lead on developing tone of voice guidance and run brand workshops to gather information or train staff. 

Brands are always looking to generate engaging content that shares the knowledge and opinions of their people. However, staff often lack the time to put their thoughts in type. I can help!

Following a 60-minute interview, I will have plenty of raw material to write an authentic and informative blog, case study or opinion piece. By casting the net wider to further colleagues, I can then craft a longer whitepaper / magazine that highlights key messaging or a strategic goal.